Our Company

High Life achieved a major milestone by launching the And1 men's business, known for its serious game-focused basketball footwear and apparel.

We achieved a significant milestone by launching the Avia children's line, expanding our reach into the youth activewear market with innovative and high-quality products.

High Life launched Protege, a men's & children's basketball apparel brand born from revolving ideas and dreams, past experiences, and an optimistic belief in tomorrow.

We launched Eckko Function, a brand that became the alter-ego of generations of artists and outsiders, sub-cultures and countercultures, and today has grown into a powerful and globally recognized name.

HighLife reached a new milestone by signing and launching the HEAD men's business, a renowned global brand synonymous with technology-driven design and superior performance products. This partnership further solidified our commitment to excellence in the activewear market.

We launched K1X business, delivering stellar on-court and off-court sportswear fits created by ball players for ball players since 1993, helping athletes play hard and reinforcing our commitment to quality and performance.

High Life's success in the And1 men's business led to the launch of the And1 boy's business, a testament to our growing partnership with this iconic brand. From edgy t-shirts to a complete product line, we continue to embrace the basketball lifestyle worldwide.

Building on our success with HEAD in the men's business, we launched the HEAD women's business, delivering top-quality apparel endorsed by world-class athletes.

High Life launched an exciting apparel line with Michael Vick, the renowned former NFL quarterback, blending athletic performance with iconic style.

We achieved a significant milestone with the official launch at Walmart, marking a pivotal moment in our journey to offer top-quality products to a broader audience.

Our dedication paid off as we achieved the prestigious Walmart Supplier of the Year award in the apparel (softlines) category, a testament to our commitment to excellence.

We celebrated another achievement winning the Walmart Product Award for an exceptional new assortment, earning 'Product of the Year,' showcasing our commitment to innovation and quality.

We expanded our And1 brand lineup, launching the And1 toddler business, reflecting our commitment to offering top-quality basketball-inspired apparel for all ages.

We achieved a significant step with the launching of the Reebok men's business, strengthening our commitment to top-quality fitness and lifestyle apparel.

We launched the Body Glove business, a brand at the forefront of the evolution of watersports, serving as a beacon of passion, innovation, and adventure.

We expanded our global presence, launching our Shanghai international HQ, marking a strategic move to strengthen our position in the international market.

We expanded, launching the Reebok women's business, reinforcing our commitment to top-quality fitness apparel. That year, we became a go-to resource for many retailers.

We made a significant stride by signing and launching Penn women’s and men’s lines, expanding our activewear offerings for the tennis market, solidifying our presence in quality tennis apparel.

Our journey continued by signing and launching the Gaiam women’s line, known for their dedication to accessible yoga, fitness, and well-being apparel.

We elevated our portfolio by signing & launching the esteemed Nicole Miller brand, renowned for its modern, ageless fashion aesthetic.

We celebrated a significant milestone by opening our Colorado office, expanding our presence, and reinforcing our commitment to growth.

Our New York office marked a pivotal step in our national expansion journey, showcasing our commitment to growth and demonstrating our dedication to expansion.

We proudly welcomed Tapout, a brand synonymous with dedication, hard work, and fitness, to our growing family of esteemed partners.

We enthusiastically embraced Above the Rim, a brand that elevates basketball with unique style and authenticity, into our respected network of partners.

We welcomed K-Swiss, a brand born from innovation and heritage, enriching our journey with its iconic tennis legacy and dedication to inspiring athletes and enthusiasts alike.

We teamed up with Umbro Target, embracing the spirit of the game from grassroots to grand stadiums, adding a new chapter to our journey with passion, pride, and the universal love for sports.

We proudly introduced Starter, a brand that understands sports culture as a state of mind, and fanhood as a way of life. It's not just about the game; it's about a shared spirit and lifelong bond.

We expanded our And1 partnership, launching the women's business. AND1 remains dedicated to the heart of the global basketball lifestyle community worldwide.

We introduced the Gaiam men's collection, extending our commitment to accessible wellness and fitness for this leading lifestyle brand.

We revolutionized our operations by embracing cutting-edge technology, launching SAP Fashion Management Solution, reinforcing our industry leadership, and end-to-end efficiency.

High Life celebrated a milestone with the launch of the Jessica Biel x Gaiam collaboration, merging star power with innovative wellness and fitness products.

We are committed to a resolute Sustainability Pledge, prioritizing health, wellness, and zero waste, while ensuring our global partners adhere to stringent social and environmental standards.

We expanded our Avia business with the launch of the Vanessa Hudgens Avia collection, blending style and performance in activewear.

We broadened our collaboration, introducing Reebok kids' business, supporting an industry pioneer inspiring young minds to embrace active and healthy living.

We achieved excellence, being named Walmart Supplier of the Year, a testament to our unwavering commitment to quality and innovation.

In continuing our exceptional partnership, we earned Walmart's Supplier of the Year for the second year, showcasing our unwavering commitment to excellence.

We proudly introduced C9 by Champion, activewear that blends fashion and authentic sports heritage, inspiring growth in style and performance excellence.

This year, we are excited to proudly unveil our new headquarters in New York, featuring the heart of our innovative designs, showrooms, and a symbol of our unwavering commitment to progress and excellence.